| JULY 3, 2010 -- The 2009 "Save Dairy" Campaign by the Connecticut Farm Bureau Association was recognized with two awards by the Connecticut/Westchester, NY region of the Public Relations Society of America. The two "Mercury Awards" were presented during a ceremony at Anthony's Ocean View in New Haven on June 10.
"Our state's dairy industry was mired in a crisis at the state of 2009, but thanks to hard work by the Connecticut Farm Bureau, Precision Marketing, our team at the State Capitol, and many others we were able to get legislation passed to create a safety net for state dairy farmers," says Steve Reviczky, Executive Director of the Connecticut Farm Bureau. "It was a lot of work but it paid off. It's for others to recognize how effective our marketing campaign was, because without it the legislation probably would not have passed.
The PRSA awarded two honors to the campaign. First a Gold Mercury Award in the category of Media Relations not-for-profit and second a Silver Mercury Award in the category of Public Affairs. "It's an excellent feeling to win two awards," says Chris Watts, president of Precision Marketing, the firm that developed and executed the campaign. "I'm proud that our campaign was able to help support dairy farming in Connecticut and show the public the damage historically low, federally mandated wholesale milk prices were doing to farmers. I've established a great relationship with many agricultural leaders in the state and knowing that my work had an impact in helping farmers stay in business is reward enough."
About the Connecticut Farm Bureau Association:
Since 1919, The Connecticut Farm Bureau Association has provided a strong, clear voice in state agricultural issues. As a non-governmental, voluntary organization of farm families, the Connecticut Farm Bureau is united to find solutions for concerns facing production agriculture in our counties, state and nation. Volunteer leaders and staff work closely with state and federal regulatory agencies and elected officials on issues ranging from economic viability, property rights, taxation, land use planning to labor laws and farmland preservation. For more information visit www.cfba.org.
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